“Buchholz projects a communicable affection for the loud business of life, of risk-taking and devoted engagement in the pursuit of happiness.” – Kirkus Book Reviews
Todd Buchholz is a best-selling author of several books about the economy, including New Ideas from Dead CEOs, New Ideas from Dead Economists, Lasting Lessons from the Corner Office, and Rush: Why You Need and Love the Rat Race. His books have been translated into over a dozen languages and are used for teaching at universities worldwide.
Author Buchholz brings a sharp, entertaining wit to the study of economics. Readers love his fresh and insightful commentary and his focused research into the social and technological factors that define our economic landscape. For Buchholz, it’s all about connecting the dots to make smart, informed decisions. He correctly forecasted the 2001 slowdown in the U.S. financial markets, the 2008 pop in commodity prices, and the 2011 downgrade of the U.S. debt rating in editorials in the Wall Street Journal and commentary on PBS and NPR.
As a society, how do we expand and thrive in our livelihoods? What factors create success? What threats exists that might jeopardize that success and how can we look to our predecessors for lessons learned? These are central questions for Buchholz.
In New Ideas from Dead Economists and New Ideas from Dead CEOs, he delves into the past, re-illuminating the people and ideas that brought our modern economy to where it is today. What did Ray Kroc do with McDonalds that Krispy Kreme did not? Why did Estee Lauder persist in high-end cosmetics at a time when the average American spent less than ten bucks a year on toiletries?
In Rush: Why You Need and Love the Rat Race, author Buchholz takes on those who rail against competition with a convincing, researched argument in its favor, noting how it may actually benefit our health and the health of our communities.
In addition to his work as a book author, Buchholz has written articles for The New York Times, Wall Street Journal, Washington Post, Forbes, and Reader’s Digest. As a keynote speaker and guest lecturer, Buchholz has addressed the White House, Microsoft, IBM, Goldman Sachs and the U.S. Chamber of Commerce.