March 23rd, 2015
“Skin in the game.” That’s a key to human behavior. If people don’t have skin in the game, they take extra risks. If you’re gambling in a casino with “House money,” you’ll roll the dice more recklessly. If you rent a car, you might stomp on the accelerator. Have you ever driven a rental car to a car wash or stood in the sun waxing it? Of course not. You don’t care how grimy it gets!
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